Kenya’s travel and tourism sector is on track for record-breaking growth, set to contribute KSh1.2 trillion to the economy in 2025, just as it did in 2024. This represents a 24% increase over 2019 levels, accounting for more than 7% of the national GDP, according to the World Travel & Tourism Council (WTTC). In 2024, the industry contributed KSh 1.2 trillion to the economy and supported 1.7 million jobs.
Tourism is a major pillar of Kenya’s workforce, still providing jobs for 1.7 million people in 2025 and accounting for over 8% of total national employment. Nearly one in every twelve jobs in the country is linked to travel and tourism.
Tourist expenditure is reaching unprecedented levels. Domestic spending is projected to hit KSh 560 billion, the highest ever recorded. International spending is expected to surpass KSh300 billion, a 31% increase from 2019, edging close to the 2011 peak.
These figures reflect growing enthusiasm for Kenya’s spectacular beaches, iconic safari parks, breathtaking mountains, and vibrant cities. In 2024, international visitors spent KSh 288 billion, while domestic travellers contributed KSh 528 billion, signalling a strong recovery in both international arrivals and local tourism.
The WTTC predicts that by 2035, Kenya’s travel and tourism industry will inject KSh 1.8 trillion into the economy, creating 500,000 new jobs and bringing total sector employment to 2.2 million.
Visitor spending is also set to surge, with international tourists generating KSh 409 billion in revenue and domestic travellers contributing KSh 821 billion. This steady expansion underscores Kenya’s growing appeal as a global travel destination while reinforcing the industry’s role in driving inclusive and sustainable economic growth.
